How a Single Line of Dialogue in 'Off Campus' Reignited The Beaches' Queer Anthem 'Edge of the Earth'

How 'Off Campus' Gave The Beaches Their Biggest Moment Yet

Sometimes, all it takes is one line of dialogue to change everything. For Canadian all-female rock band The Beaches, that moment came courtesy of Prime Video's breakout hockey romance drama Off Campus — and the ripple effects have been nothing short of extraordinary.

In the show's second episode, leading character Hannah Wells casually drops a reference while talking to her hockey-player love interest Garrett Graham: "Wait, have you heard of The Beaches? Their Coachella set will change your life." That brief, seemingly throwaway moment turned out to be a career-defining catalyst for the four-piece band.

Millions of New Listeners and Counting

Since Off Campus premiered on May 13, the band — made up of Jordan Miller, Kylie Miller, Leandra Earl, and Eliza Enman-McDaniel — has amassed over 5 million new monthly listeners on Spotify. Their song featured in the series, "Edge of the Earth," has surged dramatically in streams, pulling their entire back catalog along with it.

"You never really expect anything to go off like that, and it is really exciting when it does," Jordan Miller told The Hollywood Reporter in a recent interview. "We knew about the show, but I don't think any one of us could have predicted it would go like this."

Bandmate Leandra Earl couldn't help but be a touch theatrical about the whole thing. "We're having a second chance at life, some might say," she quipped — prompting an immediate, laughing protest from Jordan Miller: "Jesus Christ. Don't quote her on that."

A Queer Love Song Finds a Wider Audience

For Earl, "Edge of the Earth" has always carried deeply personal meaning. She wrote it as a love song about a former girlfriend, cementing it as a queer anthem in the band's catalog. Seeing it transform into the yearning soundtrack for a romance between a young woman and a hockey player has been surreal — but she's embracing it fully.

"It's a love song and a song of yearning for anybody," Earl explains. "The only person who's upset is my ex-girlfriend."

As it turns out, that ex-girlfriend made her feelings very clear. Earl revealed she ran into her at the gym the morning of the interview, where the song had apparently been a topic of heated conversation. "She was telling all of the coaches at our gym, 'This was my song, this is my queer anthem, and now straight people get it.'" Earl's response? "Come on, babe. Be an ally."

A Streaming Moment That Rivals Their Biggest Viral Hit

The Off Campus effect hasn't been limited to "Edge of the Earth" alone. Drummer Eliza Enman-McDaniel notes that tracks like "Last Girls at the Party" and "Blame Brett" are also seeing strong streaming numbers. She describes the current viral wave as roughly six times larger than the buzz generated by "Blame Brett" — which she calls "massive" in its own right.

Beyond raw numbers, the band is also welcoming an entirely new demographic of fans. Traditionally, The Beaches' audience has leaned toward listeners in their twenties and thirties. Now, younger fans from around the world are discovering them for the first time.

"I think they're just discovering the band and falling in love with us," Kylie Miller says.

Perfect Timing with New Music and a Major Tour

The timing of Off Campus' release couldn't have been better strategically. Just weeks after the show dropped, The Beaches released the deluxe edition of their album No Hard Feelings, giving new fans fresh material to dive into immediately.

The band also recently hit the road as the opening act for former One Direction member Louis Tomlinson on his July tour, eager to see how their newfound online momentum translates to live ticket sales. "We're seeing a lot of comments and a lot of hits on that tour, so I think people will buy tickets to come see us," says Jordan Miller.

Looking Ahead: New Music and a Pitch for 'Heated Rivalry'

Despite the whirlwind of attention, The Beaches aren't letting the pressure slow them down. Their focus remains on creating great music — and early signs point to something exciting on the horizon.

"We're already super excited about some of the songs we have for the next album. They're not done, but already in the state they're in, I'm so stoked on them," Enman-McDaniel says. "It's just a good opportunity to showcase these new fans exactly what we're all about."

Of course, with "Edge of the Earth" proving the power of a well-placed TV sync, the band is now dreaming about which song could be next. Titles tossed around include "Last Girls at the Party" and "Lesbian of the Year."

Earl has also made no secret of her hopes that hockey drama Heated Rivalry might come calling. "I kind of was hoping Heated Rivalry would have a whisper of lesbian that they could put that in," she says — and her pitch for season two is direct and enthusiastic: "If season two wants a lesbian, I will go on there, act and then play our song — whatever they need."

Jordan Miller couldn't resist adding one condition: "Leandra will learn how to skate."